Brand and organisational alignment strategy
Are your strategy sessions genuinely collaborative and productive?
Are your teams authentically connected to a common purpose, vision and set of values?
Is your brand clear and easy to articulate to clients and service providers?
At Brownlee Consulting, we approach brand strategy and organisational alignment holistically. We identify the authentic and relevant core of your brand: who you are, what you do and why it matters.
We look internally within the organisation, connect the brand strategy with business goals, and then engage and build organisational and team intelligence, leadership and responsiveness.
We also look externally at your context, relevance and target audience, providing the platform for consistent and brand-aligned external communication.
As internal team alignment is a key focus, we combine brand knowledge and experience with organisational change, facilitation and coaching skills to get teams aligned and engaged.
Optimize customer experience and company culture to create a powerfully, purpose-driven organization that will increase your social, reputational and financial bottom line:
- Understand your brand or organisational context and relevance in the world.
- Define what makes you meaningful, different and desired.
- Uncover your purpose, values and vision.
- Create internal alignment and shift organisational culture.